Grassroot marketer Brownie Wise would be called a community manager today. In the 1950s, she sold one of history’s most popular petroleum products by getting outside the bubble.
Great article,Mitchell! These stories of real people and “movements” tell us something about the (necessary?) support of relationships and how—with group support—people learn and grow confidence to act.
Lessons from Tupperware Bring Climate Messaging to the Mainstream
Great article,Mitchell! These stories of real people and “movements” tell us something about the (necessary?) support of relationships and how—with group support—people learn and grow confidence to act.