Grassroot marketer Brownie Wise would be called a community manager today. In the 1950s, she sold one of history’s most popular petroleum products by getting outside the bubble.
"Opening up a big suitcase of consumer products or energy transition arguments will draw in some audiences, and if that latter group of active, angry citizens were big and influential enough to deliver faster, deeper carbon cuts, the cuts would already be happening. Getting beside that next tier of support—connecting climate impacts with the affordability crisis, and climate solutions with jobs, health, safety, and stability—is where we find wider common ground without triggering kneejerk ideologies and automatic opposition." More than a year later and this is as relevant as ever!
Great article,Mitchell! These stories of real people and “movements” tell us something about the (necessary?) support of relationships and how—with group support—people learn and grow confidence to act.
I think that's exactly right, Lyn, thanks. This is absolutely *not* to take away from the incredibly hard work that's already going on. But we do need more tools in the toolbox, and more effective listening is still one of them.
"Opening up a big suitcase of consumer products or energy transition arguments will draw in some audiences, and if that latter group of active, angry citizens were big and influential enough to deliver faster, deeper carbon cuts, the cuts would already be happening. Getting beside that next tier of support—connecting climate impacts with the affordability crisis, and climate solutions with jobs, health, safety, and stability—is where we find wider common ground without triggering kneejerk ideologies and automatic opposition." More than a year later and this is as relevant as ever!
Great article,Mitchell! These stories of real people and “movements” tell us something about the (necessary?) support of relationships and how—with group support—people learn and grow confidence to act.
I think that's exactly right, Lyn, thanks. This is absolutely *not* to take away from the incredibly hard work that's already going on. But we do need more tools in the toolbox, and more effective listening is still one of them.